Responsible
Our vision is at the heart of our responsibility: to understand what a salmon needs to thrive. This means caring for the fish, supporting the people we work with, and protecting the planet we share
Being responsible means creating the conditions for healthy, resilient fish through stable environments, strict biosecurity, and systems designed to prevent stress, disease, and escape.
It means managing water, energy, and waste with care, so our footprint stays within the limits of what nature can handle. But responsibility doesn’t end at the farm gate. It also means being a reliable partner to the communities we’re part of: contributing knowledge, jobs, and long-term value, and supporting local life to thrive alongside our own work.