Ambitious
We are here to set a new standard for land-based aquaculture. Ambition drives us to go further, not faster, guided by the needs of the fish and the demands of a changing world.
Ambition at Bue is rooted in care. We’re building systems that reflect what salmon truly need to thrive, while responding to global challenges like climate change, food security, and responsible resource use.
To do this, we challenge assumptions, question routines, and stay open to better ways of doing things, whether through biology, engineering, or collaboration across sectors. We know that true progress takes courage, patience, and precision. That’s why we take the long view: always learning, always improving, always moving forward with purpose.