Bulandet Miljøfisk takes the name Bue® Salmon

This milestone marks the transition from a development project to an operational land-based aquaculture company.


We are proud and excited to announce that Bulandet Miljøfisk is now taking the name Bue Salmon. This marks the beginning of an exciting new chapter for us as a company.

Natural Step

As Bulandet Miljøfisk, we have achieved many important milestones. One of these was the start of post-smolt production in May 2022. This milestone marked the transition from a development project to an operational land-based aquaculture company. Bue represents this transformation — a natural step in our evolution that reflects our ambitions for a modern and sustainable production of salmon on land.

To assist us in our relaunch, we established a collaboration with KIND Conceptual Branding. Together, we have worked diligently to create a timeless brand:

“Working with Bue on the development of their brand has been an incredibly inspiring journey. From the outset, The Bue team has demonstrated a visionary spirit, unwavering dedication, and an infectious passion for the branding process. We have created an authentic and emotionally powerful brand that truly resonates with its target audience.” – Tom Emil Olsen, CEO of KIND.

Continuous Development

Our primary objective as Bue Salmon is to provide a first-class rearing environment for our Bue salmon. We are focused on innovation, aiming to develop an energy-efficient system with minimal environmental impact while maintaining a healthy ecosystem. By adopting innovative technology and modern aquaculture methods, we ensure that our products meet the highest standards of quality, taste, and sustainability.

The rebranding to Bue Salmon represents our belief in continuous development. We are ready to embrace new trends, technologies, and methods to continue leading the way in the development of land-based aquaculture technology.

Our partnership has pushed the boundaries of innovation and helped us to excel in our craft. Working with a partner who embraces their own process and demands the best from us has lifted their brand and made the process better and sharper. It has been an honor to be a part of Bue’s transformation, and we are excited to witness their continued success in the market.”- Tom Emil Olsen, CEO of KIND.

We would like to thank our collaboration partner, KIND Conceptual Branding, for the way they have managed, simplified, and reinforced our visions, values, and traditions into a warm and timeless identity. We also want to extend a big thank you to the community around us for their support and trust over the years.

For more information about Bue Salmon, follow us on social media and subscribe to our newsletter. For any other inquiries related to Bue Salmon, please contact Managing Director Knut Eikeland at knut.eikeland@buesalmon.com.